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Logo for the Home Care Company - MyLife Home Care based in Edinburgh

New Website for MyLife Home Care Edinburgh

New website design, maintenance and SEO for Home Care company based in Edinburgh
Overview
Client:
MyLife Home Care Edinburgh
Industry:
Private Live In Home Care
Services:
Website Design, Website Backup and Maintenance and SEO

Practicing since 2017, MyLife Homecare based in Edinburgh offers professional and compassionate live in care to enable clients have a more independent lifestyle.

Home care services they provide include: Visiting Home Care, Live-In Care, Compaionship Care, End of Life Care, Respite Care and Dementia Support all Edinburgh and the surrounding areas.

Their exclusive private home assistance and home care service is second to none. They offer their clients companionship and support, listening to their needs, and ensuring the highest quality service is delivered. 

We started working with them mid 2023, providing website management and backup services.  After working with them for a couple of months it was decided that MyLife Home Care would use our web design services and we agreed to create a new website for them.

Challenge

Their existing website was very slow and had some responsive issues which made it difficult to read on a mobile phone.  The content was great and relevant but technical issues prevented a user from seeing the full range of home care services they provide, so we had to ensure we kept the base content and expand upon it while making the site more appealing to the end user while allowing the user to interact and contact MyLife Home Care to enquiry about their services.

Solution

After an initial design was agreed upon, we completed the task of building their new website from scratch, keeping and building on their existing content and adding technical on-page SEO to each of the pages to allow them to rank higher for keywords such as “home care services near me” and “live-in home care Edinburgh”. 

Speed and responsiveness were 2 important factors which we accomplished successfully.  With a loading time of less than 2 seconds achieved and adopting a mobile first approach to the design allowed their audience to easily find and engage in their new website.

Further on-page and off-page SEO tactics were employed and we managed to increase their visibility by 435% over the course of 2 months which increased their enquiry rate 120%.