A well maintained and up to date website can be your most important marketing tool and business asset!
A website is one of the most important assets a company can have. It influences your brand, customer experience and provides a way of interacting with your target audience. Keeping a website up to date and easy to use can have an impact on sales and brand awareness.
A website needs to be on brand, work smoothly, easy to navigate and do what you want it to do. It needs to load quickly, be search-engine friendly and simple for your team to update. It also needs to be responsive to whatever kind of device users are viewing from. If you are using a blog, it needs to be relevant to engage effectively with your target audience.
The first step is to thoroughly understand your business, your goals, and your customers expectations and behaviour. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function. This will allow us to move forward with the right recommendations for design and development a new responsive website.
Once we have this information, we’ll set to work sketching out interface layouts for 3-5 different views. This includes the home page, sub page, the blog template, and any additional templates needed. Wireframes show the skeleton of a website without the visual design, this allows us to experiment and finalise solutions quickly. These solutions allow us to have a good sense of how content should be laid out across different screen sizes.
We recommend having all of your content ready by this stage, this will help with the design and make it faster to load the initial content. If you won’t be able to provide professionally written content by this stage we recommend having our in-house copywriter create the content for you. If the content is ready at this stage, this can assist in a prompt launch.
We will then show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of amendments on the design.
Next we will begin making your design a reality.
We recommend WordPress as your content management system (CMS) so you can update the content yourself. WordPress is one of the most popular CMS in the world and has thousands of developers constantly improving it’s functionality.
We’ll install WordPress on your server, set up the admin panel for you and then create a custom WordPress theme that will mirror the design we created for you.
Your website will initially contain between 5-10 static pages (ie: pages that don’t change often) including the home page, about us, our services, our team, and contact us. We can then add the other necessary pages and a blog page for you to post on.
The website will include a social media widget on the home page to display your Twitter feed, social share buttons on your blog posts, a simple email form on your contact page. You can also include an email newsletter sign up form which we can link to your Mailchimp account.
Plugins are a way to extend the functionality of WordPress and make the admin panel easier to manage. We’ll install a limited number of plugins for launch, which will include a simplified way to manage the navigation, automatically backup the database. Another plug in would be SEO tools, this allows you to manage the title and meta description tags, and an XML site-map generator which will help Google index your pages automatically.
We’ll test the website in a variety of browsers, including Safari, Chrome, Firefox and Internet Explorer 9. We’ll also test the responsive design on iPhone and Android devices. This tests the functionality of the site to ensure there are no errors or broken links and then hand it over to you for review on a test server.
You’ll have two rounds of minor revisions or tweaks to the sites, and then we’ll launch.
Once you’ve tested the website and are happy with its functionality, we’ll make the WordPress theme live on your website and point your domain over to the new site. Launch time!
To find out more about our Website Design, call us to arrange a coffee and a chat.